Take our money already.
What does summer look and feel like to you? For us, it’s the squeaking of hot sand under foot as you sprint across the beach, the waves clapping as salt water splashes the face, the fizzing of an icy gin and tonic, and crisp white linen brushing against tanned, warm (possibly burnt) skin.
Australian designers are, in our opinions, some of the most talented in the world. Us Australians are always ahead of the game and creating innovative, inspiring fashion pieces. In particular, we nail creating high-quality linen pieces – which are, of course, the perfect addition to your summer wardrobe. Linen is not only a trendy fabric to be wearing, but it is also practical and keeps us cool as the mercury rises. Because we are all about those summer vibes, we rounded up some of our favourite Australian labels who nail the linen numbers.
Be still our beating minimalistic hearts. Assembly Label are the masters in creating effortless, casual pieces of an exceptional quality. Each piece is designed with Australia’s relaxed coastal scenery in mind, so it only makes sense that most of the pieces are of a relaxed silhouette and fit within a mostly-neutral colour scheme: think white, beige, khaki, light blue and black. Assembly Label have nailed the classic linen button-up shirts, dresses, jumpsuits, shorts and t-shirts. The brand has also just released a curated selection of minimalistic swimwear just in time for summer.
This Melbourne-based label seeks to create flattering, high-quality, feminine pieces of clothing. Each piece is designed with Australia’s relaxed vibe in mind (we sense this is a theme with Aussie labels) while still being timeless and fashionable. We can’t get enough of Elka’s classic linen skirts and striped tie-up dresses.
This is another label that makes our minimalism dreams a reality. Australian designer Olivia Gow created the brand two years ago so that people could step away from the fast-paced, trend-driven nature of fashion and wear simple clothing that will never outdate. Clever. All of Arthur’s neutral pieces are made with linen too. Can we add everything to our cart?
Alex and Trahanas
If you are looking for a brand you can purchase both your linen clothing and home pieces from then look no further than the lifestyle brand, Alex and Trahanas. While you’re shopping for your newest linen clothing number you can also pick up a selection of napkins and throws – talk about the best of both worlds. Alex and Trahanas even offer a range of eclectic ceramics if you are that way inclined. Who doesn’t love a new mug?
Rowie The Label
Byron Bay local and creative Rowie Moore threw herself into the fashion industry at a young age. Her brand, Rowie, predominately consists of loose, feminine linen pieces in a variety of colours to flatter all body shapes. The brand even has an environmental ethos, and each order arrives in a compost pack!
Third Form pays tribute to the modern, jet-setting woman who is ‘independent, strong, yet modest.’ The brand’s minimalistic pieces are designed to be worn both day and night and during any season. Third Form is the brain child of designer, Merryn Kelly who has worked with other renowned labels such as Zimmermann, so you could say she knows her stuff.
If you are off to an afternoon soiree and want a linen piece that makes you feel a little more dressed up, Sydney label Matin has got your back. ‘Matin’ literally translates to ‘the period time between midnight and noon’ and ‘from sunrise to noon’, symbolising the beginning of the day. How poetic. Matin creates your basic linen, everyday pieces and floral designs for those fancier times.