The Boutique Shopping Experience: Where To Next?
We reveal the stores you need to uncover next.
In recent years, an increasing demand for fast-paced online fashion has changed the way people shop around the world. But nothing beats a boutique shopping experience.
Here are our pick of fashion boutiques in Brisbane and beyond that you need to check out.
LOVESTORIES | BRISBANE
When Marloes Hoedeman realised there was nothing like her idea of mismatched lingerie in the industry, the LoveStories brand was born. Entering Brisbane’s LoveStories pop-up boutique is like stepping into a luxurious photo shoot, complete with chic pyjamas, and fun and mismatching lingerie. The store is an experience all of its own.
Marloes believes in quality products above all else: “I’ve never cut budget on [certain] things: the quality of fabrics we use, the packaging, the in-store styling, and photo shoots. Those create a unique and intimate LoveStories experience.”
ALTERIOR MOTIF | NOOSA HEADS
Since its inception 13 years ago, Alterior Motif has displayed a visionary approach to fashion and lifestyle. With a popular online store and storefronts in Noosa Heads and Cotton Tree, it’s safe to say that Penny Lane, Director of Alterior Motif, is ahead of the game when it comes to sourcing emerging Australian and European brands.
Expect to find a diverse range of on-trend garments and accessories from brands such as Sir the Label, Holly Ryan, OneTeaspoon, and Nice Martin.
SPELL & THE GYPSY COLLECTIVE | BYRON BAY
Fresh from winning 2016 Telstra Australian Business of the Year, modern-bohemian brand Spell & The Gypsy Collective outgrew its original Byron Bay digs.
Sisters Isabella Pennefather and Elizabeth Abegg took up the search for an ideal space for their flagship store. The determined duo wanted a place where they could really create a brand experience for their local customers.
“We finally found our dream boutique that we had been pining for all of those years, and a space that is our brand’s true home!” says Elizabeth. “It was a huge project but worth it when you see someone who is a fan of the brand see the store for the first time.”
EMTE | GOLD COAST
With locations in Burleigh Heads and Byron Bay, Emte was founded by Gold Coast local Emma Stevenson. Emma has seen a growing demand for on-trend accessories and both her boutiques are ahead of the game when it comes to accessories.
Expect to find a carefully-curated range of local and international jewellery makers and leather makers, including Samantha Wills, Stitch & Hide and Status Anxiety.
APARTMENT | BRISBANE
Since opening in 2006 at the height of the streetwear and sneaker revival, Apartment has developed a loyal customer following. The loft-style space displays the boutique’s tight selection of some of the world’s most forward-thinking high-end menswear brands, including Carhartt, Kenzo and Comme des Garçons.
VIOLENT GREEN | BRISBANE
Violent Green has been providing Brisbane with on-trend threads and accessories since 2004. The boutique focuses on thinking outside the box and giving customers the option to be different from the masses. Expect to find a range of eclectic and fashion-forward brands such as Lazy Oaf, Petite Grand, Perks and Mini, Third Form, and Lack of Color.
LACED | BRISBANE
Since 2006, Laced has been a haven for sneaker freaks. This boutique sets the standard for apparel, accessories and sneakers in Brisbane with a selection of popular international streetwear brands and underground Australian labels. The best thing about Laced is that no two visits are the same; the stock is constantly changing to offer the latest threads from the best in the industry.
DROPOUTS | BRISBANE
Specialising in skate and old-school BMX apparel and sneakers, Dropouts is a relatively new streetwear boutique located above Laced. Owner James is always down for a chat about what’s happening in the Brisbane scene.
CALEXICO | FORTITUDE VALLEY
Located on James Street, Calexico is the ultimate one-stop shop for a large dose of international designer goodness. Owner Nicky Charman is passionate about being ahead of the fashion game, often visiting Europe to bring back the latest trends and an elite selection of international brands, including Acne Studios, Isabel Marant, Rag & Bone and Equipment.