After 20 years trading as two separate brands, Glo Minerals and Glo Therapuetics have undergone a major makeover to become one – Glo Skin Beauty.
The new look brand, which promises a “fully integrated line that starts with your cleanser and ends with your makeup”, was officially launched in Australia by Glo international educator Amanda Von Dem Hagen.
Speaking at the launch organised by local distributor, True Solutions International, Amanda told her audience of beauty journalists and influencers that Glo sees makeup “as an extension of skincare”.
“Glo Skin Beauty provides professional treatments combined with homecare products to deliver transformative results for skincare professionals and their clients,” she said.
The skincare range “combines plant derivatives with complementary firming, reparative, nutritive and antioxidant ingredients to create a cascade of actives that work in harmony to deliver healthy, youthful skin” while its “award-winning, skin nourishing, mineral makeup formulations enhance and protect even the most sensitive skin”.
“We use only ultra-fine minerals in a triple-milled process to ensure that every application provides even continuous coverage that lasts … and our makeup bases contain a proprietary blend of vitamins A, C, E and Green Tea extract for nourishing antioxidant protection.”
True Solutions International sales and marketing director Mandy Gray introduced Glo Minerals makeup and Glo Therapeutics skincare to Australia as she wanted to offer salons a “a medical- grade makeup and skincare line for a number of years”.
She says Glo’s “professional and medical heritage set the brand apart from the rest”.
“Professionals and consumers who try Glo Skin Beauty love it.
“With so much choice on offer and a solution for every skin type, we find that once they purchase they quickly become ambassadors.”
Mandy is confident that Glo’s transformation into a single brand will increase its sales.
“The Glo Skin Beauty brand is now on point. Previously a lot of consumers used either the skincare line OR the makeup line without being aware that the other line existed.
“We look forward to sharing the brand with more professionals and consumers in 2018.”