Having a strong profile within the industry will help grow your business and ensure that your clinic/spa or salon has a steady flow of customers. Today, we share four tips on how to boost your profile and kickstart your marketing strategy.
We are currently living in the collaboration economy meaning that one of the best and easiest ways to boost your profile is to collaborate with people within the industry.
Whether you are a makeup artist, beauty therapist or hair stylist – collaborate with someone with a bigger reach than you, for example an influencer or a model. Be their go-to person whenever they have an event or function to attend, provide your service for free in exchange for brand awareness.
There might be some objections to working for free, but especially when your brand isn’t established yet, it’s a great way to boost your profile and build trust for your brand. Even highly succesful people like marketing expert Gary Vaynechuk still work for free every now and then.
Industry awards is a great way to leverage your brand and boost your profile. Owning the title of an award or being featured in the industry’s leading medium is an incredible way to gain recognition amongst your peers and clients and setting you (and your business) apart.
3. Focus on Providing Value
The simplest and most often overlooked way to boost your profile. Focus on your customer and what value can you provide to them. Share weekly tips on your social profile or website, provide a simple downloadable guide or cheat sheet to help your clients or simply host a weekly Q&A session on your social channels.
These initiatives will make you the expert in the industry and eventually boost your profile.
4. Social Media
Social media is the most effective platform to build rapport and engagement with your (potential) customers. Use Instagram to highlight your products or services, share some Behind The Scenes footage on Instagram stories, use Facebook Advertising to further target your audience and potential customers.
Be sure to have a solid social media strategy in place to ensure that your message is aligned across all platforms and use a planning platform such as Hootsuite to plan and schedule your social media a week in advance.
5. Stay On Brand
While doing all of the above, it’s crucial you know your brand. Find your niche, your expertise, something that sets you apart from everyone else, and then stick to it. The goal is to be unique and create a brand people will recognise instantly. So whether it’s a colour scheme, the tone or the topic, stay true to yourself.