As salons, spas and clinics become ever more aligned with medi-cosmedical offerings such as injectables, micro-needling, advanced energy-based device technology like lasers (et al), it’s important to look the part as well as play it to boost client confidence in your business.
However superficial it may sound, appearances count for a great deal in clients’ perceptions.
No matter how excellent your services may be, a client is not exactly going to be heartened by a clinician offering, say, dermal fillers if dressed in inappropriate or shabby uniforms – or no uniform at all but “mufti”.
Leanne Spring, founder of Spring Spa Wear, has seized on meeting this growing market opportunity by producing a range of sophisticated scrubs and lab coats.
“Our new scrubs are a beautiful, ultra-stylish cut that flatters most body types and the fabric is so comfortable you could do yoga in them,” Leanne says.
“We have done a classic white lab coat to complement the new range, as our industry is fast merging with the cosmetic medical.
“I had many customers contact me to ask if we made scrubs. After many conversations I realised that in Australia we don’t have a company that offers a more sophisticated scrub.
“Most on the market were ill-fitting, had no shape and, most importantly, were made of cheap fabric with no stretch. I tried on a number of scrubs in the market and was surprised how uncomfortable they were.
“I then decided it was time to design a scrub with style; something functional but that had a great cut and fit.
“I used our expensive corporate-grade micro two-way stretch fabric, as I knew this would ensure the scrubs were super comfortable to work in.
“They wash in cold water and dry fast, are bleach and fade-resistant, and hang to dry. If they need to be put in the dryer, the fabric is pre-shrunk and incredibly durable. There is no ironing required.a
“If you happen to get wax on them you can use wax remover without damaging the fabric. And they’re cool (literally and figuratively!) to wear!”