Dreading the thought of a cold winter creating a ghost town in your salon, spa or clinic waiting room? Heat things up with these 3 winter promotion strategies and turn your beauty business into a feel-good winter retreat (and smash those winter sales targets while you’re at it)!
Sell silky-smooth summer skin
Winter is actually the absolute best time to promote your IPL or Laser Hair Removal Machine! Many customers simply don’t realise they need to get a head start on their permanent hair removal treatments if they want totally hair-free skin in time for summer. So, take it to your social media pages and shop front window and make a community service announcement that will be appreciated by many:
“Be fuzz-free in time for summer. Book 6 IPL hair removal treatments for the price of 5!”
Including a catchy infographic explaining why it’s necessary to start hair removal treatments in winter (treatments can’t be conducted on tanned skin, optimum results require around 8 treatments spaced 4-6 weeks apart, etc.), will help seal the deal on bookings!
Sell beach-ready bods
Another ideal winter treatment that reveals beautiful results in time for summer is non-surgical body contouring and skin tightening. Create an infographic with Canva declaring that now’s the perfect time to sculpt and smooth stubborn bulges in preparation for the warmer months ahead. Why? Cryolipolysis fat freezing machines like Criocuum, for example, requires 1-3 sessions per treatment zone spaced at 6-8 weeks apart, while ultrasound body contouring typically requires 5-10 treatments spaced at weekly intervals. Enhancing treatments with Radiofrequency skin tightening also helps to maximise a smooth and firm silhouette. Promoting this offer as a discounted package deal will give customers an enticing reason to get a move on!
Sell the secret to a gorgeous winter glow
Also be sure to let your customers know that your salon, spa or clinic is the place to be for transforming dull, dry, irritated and lacklustre winter skin. Re-framing your facial services to provide that extra level of winter nourishment will set you apart from the rest. Here’s 3 ideas for supercharging your winter facials:
- Have a LED Light Therapy Machine? Offer LED skin brightening to any traditional facial for just $XX extra.
- Offer free skin consultations throughout winter that aim to help clients cope with the effects of weather changes on their skin.
- Develop a signature winter facial special that guarantees to have clients walking out the door glowing like a snow angel!
So although it’s frosty outside, with a few key marketing strategies in place, you can have your waiting room buzzing all winterlong. Get started on your winter promo offers today!