When you think of your favourite high-tech treatment technology, what comes to mind? If it’s not LED, these 5 reasons to love LED might change your mind. Read on to discover why a LED light therapy machine is the sleek and unassuming superstar for building strong and successful beauty businesses.
1. It’s gentle high-tech
LED light is non-irritant, making it an all-inclusive treatment for any skin type. Unlike other skin renewal treatments which may come with a side of discomfort and post-treatment downtime, LED is painless and clients are free to get on with their day straight after treatment. It’s also clinically proven — especially in regards to blue LED light treatment for acne, so it’s a great way to market advanced treatment solutions to customers who shy away from more aggressive treatments, or who have low pain thresholds.
2. It’s an easy upsell
The sheer versatility of LED machines make it the one treatment technology that can be integrated into virtually any service, which means better sales results for you! Aside from providing easy and effective stand-alone facial treatments, LED can also be offered as an upgrade to any traditional skincare facial to intensify treatment outcomes. The soothing and restorative properties of LED light also make it the perfect technology to layer with other high-tech treatments. It can be offered as an add-on after laser, IPL and injectable services to speed up healing and reduce swelling and inflammation, and as the final step in an intensive facial service to calm, nourish, restore and bring the skin back into balance.
3. It’s for everyone
No, really. There is not a single person that walks through your door who wouldn’t benefit from a lovely dose of LED. The spectrum of LED wavelengths treat everything from acne and acne scarring, fine lines and wrinkles, photodamage, rosacea, hyperpigmentation, loose, ageing skin and dull, lifeless skin tones. By increasing the production of adenosine triphosphate (ATP), collagen and elastin, LED activates cellular renewal to promote an overall clearer, younger, healthier and smoother complexion for all skin types.
4. It’s hands-free
This one is for the beauty therapists. Once the treatment has been set up, the actual light application is autonomous, which means you can now duck out of the room for anywhere up to 30 minutes while your client lies back and probably falls asleep because they are so relaxed. This provides precious time for you to multitask on other work, tend to other clients or catch up on admin. A treatment technology that helps boost your daily productivity? What’s not to love!
5. It’s affordable
Amid the sea of beauty equipment out there on the market, LED is one of the most affordable, so it makes providing high-tech treatments a reality for even small or start-up salons. While affordable, quality is also key when it comes to any professional technology — so resist the urge to go for the bargain basement price and instead source your LED equipment from a reputable supplier who provides high quality machinery and includes LED device training and post-sales technical support as part of their service.