NHS – Be Clear on Cancer

Stop-animation ad for the NHS website, ‘Be Clear on Cancer’ Skin Cancer Campaign

To tackle a hard and complex subject such as cancer, the NHS needed a video that would give medical advice but still be engaging. For our stop-frame animation we have papercrafted a human organism to easily illustrate information and also to take away the taboo of getting yourself checked.


Client: NHS
Agency: M&C Saatchi

Directed by
Nearly Normal

Creative Direction
Jaime Kiss & Saulo Jamariqueli

Joost Zoetebier

Art Direction
Jaime Kiss

Art Department
Victoria Bee
Jess Deacon

Sophie Hardcastle
Hannah Miles
Kelsey Layne

Jess Deacon
Matias Liebrecht

Director of Photography
Arash Fatehi

3D Pre-Visualisations
Saulo Jamariqueli
Victoria Bee

Post Production
Saulo Jamariqueli

Sam Kerridge

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