Millie Bobby Brown is launching a new beauty brand aimed at Gen Z. Florence by Mills will feature PETA-certified, cruelty-free, vegan skincare and make-up that’s specifically designed for young people’s skin.
“I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products,” the Stranger Things star told WWD. “I wanted to come into the space because there was a gap in the market for young people. I could never find anything that I liked to put on my face.”
Florence by Mills is Brown’s first solo project outside the world of acting. The 15-year-old actress follows the lead of other celebrities to launch beauty lines in recent years: Rihanna’s Fenty, Lady Gaga’s Haus Laboratories, Kylie Jenner’s Kylie Cosmetics and Selena Gomez.
Here’s everything you need to know about Millie Bobby Brown’s new beauty brand, Florence by Mills.
What will Millie Bobby Brown’s beauty brand include?
Florence by Mills will offer PETA-certified, cruelty-free, vegan skincare and make-up products. According to WWD, the range includes the Light Skin Tint, Zero Chill Face Mist and Swimming Under the Eye Gel Pads—Brown’s favourite, so far.
Where will the Florence by Mills products be available, and how much will they cost?
The beauty range will be available at Ulta Beauty, Boots and online. The products will cost between $10 and $34. A percentage of its proceeds will be donated to the Olivia Hope Foundation, which was set up in tribute to Brown’s late friend Olivia Hope LoRusso, who died from leukemia in 2017.
What’s the meaning behind the name of the beauty brand, Florence by Mills?
It’s named after Milly Bobby Brown’s great-grandmother, Florence. Mills is a nickname used by her family and some fans, Brown says.
When will the Florence by Mills products be released?
An official launch date for Florence by Mills has not yet been announced—what we do know is that it’s being created by Beach House, the company behind Kendall Jenner’s oral care brand, Moon.
Who is the Florence by Mills’s beauty brand for?
Original article published by @VogueAustralia >