We’ve undoubtedly entered a new age of beauty: everywhere you look brands, beauty editors and bloggers alike are praising the less-is-more approach. Excess is out and now it’s all about streamlining our beauty cupboards. After all, simplicity works and that’s part of why this new era of beauty has found its feet so fast. An important part of the no make-up movement isn’t throwing out your products though, it’s investing in ones that simply work hard and offer more than what they say they’ll do at first glance. Never is this more important than your make-up routine.
A brand doing this really well is endota spa. Their Colour™ range, the philosophy behind the make-up is that it performs really well but it also functions like skincare, enhanced with native, mineral and naturally active ingredients that look out for your skin.
For instance, the brand’s Complete Coverage Concealer offers just that: complete coverage. This long-lasting, creamy formula banishes blemishes and dark circles instantly while enriching the skin with aloe vera and ceramides, meaning it acts like a mini spot-moisturiser and keeps the skin hydrated rather than smothering it.
Everyone wants a sun-kissed colour but the only way to do it and look after your skin at the same time is by faking it with clever products. Don’t forget, perfecting the no make-up glow actually takes a lot of make-up – just the right kind. endota’s Mineral Bronzing Powder achieves a fool-proof healthy glow, blending into the skin seamlessly. It’s enriched with Amino Acids and Vitamins C & E to cover like make-up and treat like skincare.
What’s a make-up routine in 2018 without a touch of shimmer? Illuminators and highlighters have become everyone’s best friend in the beauty world and endota’s version is near perfect – it’s literally called Illuminating Highlighter. Add light and sparkle to your complexion with this efficacious product that also contains Kakadu plum and hyaluronic ingredients to soothe and hydrate the skin.
It would be ideal to wake up and not need to apply mascara, but our friends at endota spa know you’re going to do it anyway, so they’ve enriched theirs with beeswax and Kakadu plum to look after your lashes. Somehow, this clever product still lengthens and achieves volume in a single stroke and yes, it’s flake free.
Easy products that are easy to use. It doesn’t have to be complicated – it just has to work.
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