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Laura Mercier, a favourite of celebrities, make-up artists and those who like to have flawless-looking skin has announced it will no longer be selling in Australia.
The American cosmetics brand, creator of cult favourites like its always-sold-out Tinted Moisturiser, announced the news via its Australian Facebook and Instagram pages. “As part of the strategy for a global brand transformation for the Laura Mercier brand, it is with great sadness that we announce the brand has made the difficult decision to exit the Australian market,” it reads.
“We really appreciate your strong support for the brand in Australia, so we want to take this opportunity to say thank you for the incredible support and passion for our products… we are shattered to say goodbye but for now we have to say au revoir.”
Confirming its official exit date as July 1, the brand specified they will no longer be available at any official stockists, including David Jones and Sephora.
Fans of the brand are evidently upset, as confirmed by the 3000-plus comments on the announcement, with many wondering if the exit from the market has anything to do with Australia’s recent ruling to ban the sale of cosmetics tested on animals. The law is set to come into effect on July 1, 2018, according to ABC. However, according to the brand’s website, they do not test on animals, with a statement reading “We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf” appearing in their FAQ section.
So, you like Laura Mercier? Probably want to stock up, ASAP.