When Rihanna launched Fenty Beauty in 2017, she single-handedly set a new benchmark for inclusivity and shade diversity in colour cosmetics, offering no less than 40 shades of her now-famous longwear foundation. The multi-award winning singer revolutionised the beauty landscape and since then, Fenty followers globally have been patiently waiting for the brand to extend its offering to skincare. While the make-up powerhouse has made baby steps into skincare with its wildly popular Pro Filt’r Instant Retouch Primer, a lip scrub stick and a make-up refreshing spray, a complete skincare line remained to be seen. The brand’s loyal followers however, caught wind that a skincare line was on the horizon for Fenty Beauty when Rihanna trade marked ‘Fenty Skin’ last year, with the United States Patent and Trademark Office. The registration reportedly covered “medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.” Rihanna herself has now confirmed that a skincare line is imminent. Speaking to British Vogue for the cover of its May 2020 issue, shot by Steven Klein and styled by British Vogue editor-in-chief Edward Enninful, the mogul said she’s looking to uphold the high standards she applies to all of her creative projects. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she told the publication, adding that such is her attention to detail that she even pens the product descriptions and website copy for Fenty Beauty. “I refuse to release anything that is not up to par with my quality level.” Of course, Fenty Skin is just one of the many projects the musician is juggling. The 32-year-old is working on a new album, spearheading Fenty Maison and her lingerie line Savage x Fenty, as well as continuing to champion causes close to her heart. With the imminent release of Fenty Skin, the Umbrella singer follows in the footsteps of other blockbuster make-up brands—think Kylie Cosmetics—that have made the pivot from a colour cosmetics range to a skincare offering. It remains to be seen how extensive the range will be, or when it will launch to market, but if it receives even a fraction of the buzz Fenty Beauty garnered, you can be sure it will be another instant success. Bring the world of Vogue to you with every issue delivered free to your door and insider access to Vogue VIP. Enjoy 3 issues for only $6.
Original article published by @VogueAustralia >