If you want to jump higher, run faster, stretch further, what you wear to exercise may be the answer. While we’re not suggesting you’ll transition from zero to a Serena Williams level of fitness simply by your wardrobe choices, the latest fitness gear–from souped-up sneakers to functional activewear–can subtly enhance our performance.
Leading the charge is American sneaker brand Athletic Propulsion Labs (APL) who revolutionised the competitive sports shoe marketing with their performance-enhancing technology. So much so that the brand’s Concept 1 sneaker featuring patented Load’N Launch technology was the first shoe to be banned from the NBA. “The revolutionary spring-based device featured in APL basketball shoes is designed to instantly increase your vertical leap up to 3.5 inches,” says NJ Falk, managing partner, APL. “It became the first shoe banned in the NBA’s 64-year history for performance reasons for providing an ‘undue competitive advantage’.”
E-commerce retailer Net-a-Porter has been championing brands which supercharge our workouts since it launched its dedicated sports edit, Net-a-Sporter a few years ago. “For our offering we always look to provide customers with technical and functional designs that blend physical performance with comfort and style,” says Elizabeth Von Der Goltz, Net-a-Porter global buying director. As well as stocking APL, the fashion retailer also boasts cutting-edge brands like Nike, LNDR, We/Me from Bandier and home-grown athleisure brands P.E Nation and The Upside. “They [our customers] are looking for contemporary yet compelling performance-based offerings. I think wearable technology within sportswear will continue to be a focus for brands as they evolve their lines with less emphasis on gimmicky gadgets and more emphasis on advancements in fabric technology to elevate performance apparel,” says Von Der Goltz.
This includes everything from UV protective fabrics (a must-have for summer workouts), waterproof cotton blends to keep you insulated and dry for outdoor adventurers and breathable fabrics to wick away moisture such as those found in Monreal London’s Ace Stretch Tennis Skirt. It may not improve your fitness level but it’s one step closer to channelling Serena.
More at @VogueAustralia >