At a time when most of us are confined to the house – tantalisingly bright sunshine and blue skies visibly only through the window – escaping can feel like a far-off fantasy. Perfume’s job? To evoke different times, locations and people – to whisk us away to another place entirely with just a sniff. With that in mind, allow us to introduce to you Loewe’s new Paula’s Ibiza scent, a frustrated traveller’s olfactive dream that comes ready-made for the summer (even one spent indoors). “The message for the whole collection is escapism,” says Jonathan Anderson, Loewe’s creative director, who collaborated on the perfume with the brand’s in-house perfumer, Nuria Cruelles. “From the ready to wear, with prints inspired by the natural world, through to the perfume. I wanted to evoke that feeling of freedom spent as a teenager in Ibiza, that sense of letting go in the warm, soft, uplifting spirit of the Balearics.” And evoke it they did. The result is a fresh and sultry scent with notes of coconut water, driftwood, vanilla and warm ambergris that is essentially hot summer nights, bottled. “When I began working on the perfume with Nuria it was really important to create something that works for both men and women. We wanted to make something with no rules and really capture the vibrancy of Spanish sun, creating a playful and fresh dynamic between the opposing notes of warm ambergris and fresh coconut water,” Anderson says. The fragrance lands alongside the brand’s spring/summer 2020 ready-to-wear Paula’s Ibiza collection, itself a print-heavy visual escape from our current, not-so-colourful reality. Anderson himself, who has been wearing the scent during isolation, acknowledges that it’s an unusual time in which to launch any new product. But, he says, from the colour and energy of the images to the transportive scent: “I thought it might cheer you up.” This story was first published by Vogue.co.uk. Loewe’s Paula’s Ibiza scent will be available on online and in Australian stores from April 30. Bring the world of Vogue to you with every issue delivered free to your door and insider access to Vogue VIP. Enjoy 3 issues for only $6.
Original article published by @VogueAustralia >